Pamela L. Moore, PhD

I align teams with revenue strategy, using data as fuel.

As an executive with global B2B media and events businesses, I gained experience in diverse revenue models and verticals. I excel in audience growth, team management, brand identity and product development.

A published book author and popular public speaker, I was awarded a “Corporate Visionary” award by Folio.

Relevant experience

15 years of P&L management, up to $36M.
Global team leadership, with teams as large as 36.
Rebuilt 25+ B2B teams into high-performing, digital-first forces, managed by KPIs.
10+ years focus on audience journeys and data acquisition.
Content leader at home in integrated media including print, newsletters, websites, social media, webinars, podcasts, live events.
10+ years experience working across multiple brands and managing product mix.
Revenue growth via acquisition, launches, subscriptions, paid attendance, tradeshows, custom content and more.
Cost control via right-sizing product mix, strategy and business sales.

Career History

EmeraldX

Chief Content Strategy Officer: December 2022-October 2023

Part of two-person team leading MJBiz and MJBizCon. Event with 1,400+ exhibitors, 305,000+ square feet expo, 100+ speakers
Management and strategy
Audience acquisition strategy and audience journey
Product management
Full P&L responsibility for media and audience growth

MJBiz

Senior Vice President, Content Strategy and Audience Acquisition: January 2022-December 2022

Part of a 5-person team positioning MJBiz for sale: branding, due diligence prepartion, sales deck development. Business was acquired for a record-setting multiple
P&L management and leader of audience acquisition strategy
Product management
Revamped brand identity and messaging for consistent audience experience across channels

Marketing for direct sales
Established qualitative and quantitative KPIs

Vice President, Content and Product Strategy: September 2019-January 2022

Joined executive team and led product and content strategy for one of the fastest growing B2B media and events businesses in the country
P&L and product responsibility
Managed large editorial team and multiple brands
Oversight of all social media across multiple platforms
Part of leading business through COVID
Converted media revenue from print first to digital first. Total revenue up 30%. Digital revenue up 113%

Syntrinsic

Vice President, Communications and Business Development: December 2018-September 2019

Led brand, marketing, events, sales strategy for an investment firm for nonprofits
Launched new brand story, site and collateral including pitch deck
Set plan for revenue growth: Defined client universe, developed sales strategy and process for client acquisition and retention

UBM
Head of Client Strategy: February 2018-December 2018

Identified strategic opportunity for new enterprise-level event product: Prospected and sold custom branding and lead generation opportunities across verticals and platforms
Build branded content and immersive experience products and mindset across the US

Head of Global Communications (Internal): 2016-February 2018

Part of global senior leadership team. Insight into global event plans, growth strategy, budgets, investor relations, CSR, HR and recruitment
Led and unified communications team, budget and results across Americas, EMEA and Asia
Designed and launched a brand campaign that generated 96% awareness and social media participation in 12 countries
Created employer communications strategy: Increased staff understanding of strategy by 15% and boosted CEO approval on Glassdoor by 29%. Staff rating of communications up 10%
Innovated content platforms: Launched social advocacy program, paid social advertising, use of launch screens, staff feedback conferences, internal awards event

Senior Vice President, Content & Strategy, Advanced Manufacturing Division: 2013-2016

Part of leadership team for $36M division in charge of transition from traditional media to content marketing and events focus

Senior Vice President, Content & Strategy, Clinical Medicine Division, UBM Medica: 2009-2013

Led 39 employees across 18 clinical brands. Partnered with sales and finance to reshape a largely print-based, declining revenue model for fast, digital growth. Drove team, product and budget restructure. Online revenue grew 240% in 11 months
Designed, pitched and implemented digital campaigns and events for Bristol-Myers Squibb, Boehringer Ingelheim, Pfizer Inc, athenahealth and others

CMP Medica
Director of Strategy & Content, Editorial Director: 2006-2009

Education

BA, Magazine Journalism and English, Syracuse University, Newhouse School
PhD, Comparative Studies, State University of New York

Volunteer Work and Personal Interests

Temple Grandin Equestrian Center: Center for equine therapy for neurodivergent children

Hawk Watch: Volunteer coordination for community science effort

Cycling and strength training